"Next time you find yourself thinking about using the words “click” or “here” on your links, remember the effects it’ll have on the user experience. The challenge is to make your links say “click here” without actually saying “click here”, and there are many ways to do this. It will take some thought and effort on your part, but in the end, your users will benefit with a better experience of your interface. You can take the easy way out and use “click here” on your links, or you can spend some time to find the right phrasing for your links that’ll click with your users."

http://uxmovement.com/content/why-your-links-should-never-say-click-here/

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